Growing up, my family’s restaurant wasn’t just a place to eat, it was a lesson in resilience. I watched my family pour countless hours into making sure every plate was right, every customer felt welcomed, and every challenge was met head-on. There’s a kind of determination that comes from knowing people are counting on you, and that’s something I carry with me into every role I take on.

Our story started long before the restaurant itself. My family first launched a catering business in 2002. My parents and siblings would cater events, baseball games, and even serve food at warehouses out in USA Parkway. As the years went by, the demand grew, and in 2017, we took a leap of faith and opened a small restaurant serving authentic Mexican food from Guanajuato, Mexico; the place my family calls home. I began working with them in 2013, so I’ve been part of that journey every step of the way.

We started with just eight tables in our first location. Then, when COVID hit, instead of scaling back, we expanded into a larger space. Eight tables became 24, and by 2025, we’ve built countless relationships with customers who’ve become part of our story. Watching our restaurant grow and evolve has shown me what it truly means to build something with persistence, love, and community at its core.

The restaurant taught me that success isn’t just about hard work; it’s also about connection. Regulars became friends, employees became family, and our space became a hub where people came together. Those lessons shaped how I see leadership and how I build my personal brand.

Today, as I navigate my MBA journey and professional path, I see the values of hard work and community at the heart of everything I do. Authentically Aileen is about showing up for others with the same consistency and care I saw modeled in my family’s business because when we rise, we rise together. And if you’re ever in Reno, Nevada, please stop by Tacos Los Campesinos , we would love to welcome you into our community. If you’ve ever had a small business shape your life, leave a comment and share your story.