Social media has become a huge part of my creative and professional world. It is where I share milestones, connect with people who inspire me, and grow my brand, Authentically Aileen. Recently, I have been asking myself: am I living for the moment or curating it? There is a subtle but powerful difference. When I focus too much on getting the perfect photo, I risk missing the very experience I want to remember.

Over time, I have realized that authenticity online is not about showing everything; it is about sharing intentionally. The psychology of social media explains how our online lives can shape our sense of self, sometimes without us noticing. I have learned to check in with myself before posting and ask, “Am I sharing this because it is meaningful, or because it looks good?” That simple question helps me draw boundaries between what is personal and what is performative.

Finding my balance also means honoring moments that are not meant to be posted. Dinner with friends where the phone stays in my bag. Quiet sunsets that belong only to me. When I look back at my earlier blog, Becoming Authentically You (Again), I see that this tension has always been part of my story. I do not want my online presence to feel like a highlight reel; I want it to reflect real life in all its imperfections.

I am still learning how to be both a storyteller and a participant in my own story. Sometimes that means logging off, taking a deep breath, and simply existing. The best moments rarely need proof; they just need presence.

This week, try being fully present for one memory. Do not post it, just live it. What helps you find your balance online? Leave a comment or DM me your thoughts @_aileencruzr.