Lately, I have been thinking about what it means to design a life, not one that looks perfect online but one that actually feels aligned. In both branding and life, design is about intention. It is choosing colors, routines, and relationships that reflect who you are becoming. The more I grow into Authentically Aileen, the more I realize that my brand is less about aesthetics and more about identity.

Graduating from my MBA program has pushed me to rethink how I want my next chapter to look. Without the structure of school, I have the freedom to design my days differently and build a lifestyle that feels more balanced and fulfilling. It feels like I am redesigning my personal website, but this time, the layout is my real life.

Designing a life that feels like you means knowing your values. For me, that is creativity, community, and growth. Those words guide how I make decisions, from what projects I take on to how I spend my weekends. It is a process of curating with honesty rather than perfection.

If you have been feeling misaligned, take inventory. Ask yourself if your life reflects who you say you are. If it does not, that is your starting point.

Revisit one area of your life, your routine, workspace, or goals, and make one small change that feels more like you.